7 Qualities of a Successful Lead Magnet


Whether you’re a blogger, online business owner, or internet marketer, you’re probably aware of the importance of an email list. Your website is the most potent internet marketing tool for your brand, with the goal to have as many people visit as often as possible to read your content and examine your product or service. Without an email list strategy to track those leads, you’re no better than fumbling in the dark.

But you also know that asking visitors to subscribe to your blog just so they could receive the latest updates doesn’t work anymore. If you’re serious about modern-day lead generation, then the best way to entice people to sign up is with an attractive lead magnet. Continue reading

How to Work From Home Without Feeling Lonely


It can be depressing to be a work-at-home freelancer sometimes, especially on those days when you feel marooned on your own little island. If you ask me, such is my craving for the human connection that I still queue up at the bank to withdraw or deposit money, go to the library instead of reading books online, and walk down to the nearest takeaway restaurant instead of ordering in. On more occasions than one, I’ve wondered how the person sounds while reading an email.

If you’ve been nodding in agreement, I understand. Continue reading